Real estate remains one of the most lucrative industries in Ontario, Canada, always on an upward trajectory. However, a constant rise in demand for property has created fierce competition among realtors. Thousands of property listing platforms where agents put their homes up for rent or sale are available online.
In pursuit of relevance and to stay ahead of the pack, realtors have adopted new technology to advertise their property. As such, virtual house tours are becoming increasingly popular.
What are Virtual Tours?
Virtual Tour is a technology that uses Virtual Reality (VR) to experience a location remotely. You can visit a property virtually and feel the surrounding without being physically present in a virtual house tour.
Imaging and streaming technology are at advanced stages where video tours, house plans, and many other tools have become the gold standard of top real estate websites. They allow realtors to use digital media to grow their client base without the need for personal connection. Nowadays, virtual tours are a mainstream interactive feature appearing on competitive real estate websites.
What are the Benefits of Virtual House Tours?
The new technology comes with a host of unique benefits both to real estate agents and their prospects.
Contrary to a common belief that virtual tours are costly and cumbersome to create, it is not always the case when you apply the correct knowledge. You can find an exclusive plugin that helps you create a virtual tour easily.
Besides, it can be pretty costly, driving back and forth to meet your prospects from different parts of the state. There are no guarantees that they will buy or rent, but you must go all the way to meet them after all.
On their part, it saves potential customers a lot of money and time, as virtual tours give them a glimpse of the nature of the property and its surrounding from wherever they are. That way, they can decide whether to follow up or pass if terms or the property put up for sale is not favorable to them.
In most cases, you’ll likely get a lot of calls from potential buyers the moment you list your property for sale. Meeting individual clients can be tiresome and inconvenient at the same time. Again, some are not so keen on buying property, which means you could end up wasting a lot of your time and resources entertaining the wrong people.
Virtual tours allow customers to view and experience property from their smartphones or laptops at the comfort of their residences. Those who are keen on closing down the deal will follow up and do what is expected of them.
3. Interactive design
People love interactive technology, and virtual tours are fascinating. The world has embraced modern technology, and more people find digital media forms intriguing in that they provide the perfect platform for independent exploration. Through virtual tours, clients can conduct a realistic investigation into the digital environment, zeroing on any particular detail outlined in the property.
Virtual tours have similar impacts to video marketing, as they capture the finest details. They are more converting as audiences develop a sense of ownership with the subject, readily wanting to make the next step.
Naturally, any realtor will seek to ensure their property is in pristine condition before going live. Virtual tours give the realtor the benefit of focusing on the top qualities of the property on sale. Essentially, you should highlight every aspect of the property, but a professional marketing tactic can be used to enhance the most notable elements of the property.
Showing the key features when showing property entices more people to trust you and want to buy from you.
Also, you might not need to call for cleaning services every time a potential client books a visit. The virtual experience can be a once-and-for-all exercise that can be captured only once.
Be different and stand out from the rest
There are hundreds of thousands of real estate listings on the web, and doing things a little different could be the determinant. Getting more traffic into your website translates to a higher number of people noticing you and your offering. Virtual house tours give you a competitive edge to make your business unique.
Besides, customers are likely to trust you more than your competition for coming up with a different approach that intrigues them.
How to create virtual house tours
Interestingly, there are no technical skills required to create these virtual tours. If you don’t have the right personnel to handle that, there are companies whose work is to create dedicated virtual tours for different industries. All you need to do is send videos, photos, and floor plans of your property, and the rest shall be done.
In a nutshell
Virtual tours are the next big thing in the real estate industry. Compiling a successful marketing plan is a critical part of your business as an agent. Incorporating modern digital marketing materials is a show of elegance and a statement to potential customers about your grip on cutting-edge marketing solutions.