Popularity comes with a price sometimes, both literally and figuratively. Think of it as the benchmark that has been set by hundreds of thousands of brands being present on social media today. Instagram isn’t just the world’s favorite photo-sharing app anymore – it’s also one of the biggest digital business hubs on the planet.

Also, you don’t have to be a company to build a brand for yourself. Celebrities and influencers are rampant on Instagram, constantly releasing new and fresh content to impress their followers. Numbers play a huge role here – the more the followers, likes, comments, and views on a post, the more popular and credible a profile is deemed to be.

What is the Need to Buy Instagram Likes?

Some might consider the purchasing of likes to be unethical or wrong, but for most people who decide to do it, it’s more about bringing credibility to their profiles rather than cashing in on it directly. Isn’t that how the concept of promotion works? A reputed brand is more likely to be used and also recommended to other people, making it a powerful name that attracts potential users and builds a solid customer base.

Brands believe that the starting phase of establishing a new account on Instagram is the hardest, which is something that they’re quite right about! Going from 0 to 1000 followers can be a humongous task, but, once you have that base set up, nothing can stop you from creating a much more massive following for yourself.

How Does Buying Instagram Likes Work?

There are quite a few authentic platforms like iDigic that offer packages where you can buy a certain amount of likes for a flat rate price. However, it’s not necessary that all these platforms or websites are reliable and credible. Due to the demand for sites that offer likes that can be purchased, there are quite a few fake websites that only mean to cheat you and not deliver what you pay for.

So, how do you know the difference between a credible and unreliable one?

You’ll have to do your research, ask around, check reviews, and also licenses before making a purchase. Instead of spending on something that doesn’t deliver, you can take a few extra steps to ensure that you’re making the right choice.

Buying Instagram Likes? Find Out What Actually HappensHere’s how most sites offering Instagram Likes packages work:

  • You will be offered the choice to buy likes, followers, comments, views, and more
  • Once you open the “Buy free likes” tab, you will be shown a selection of packages. For example, you can buy 1,000 likes for $5 (hypothetical value)
  • Enter the username of the account you want to add likes to
  • Next, you can choose which post you wish to add these likes to, and yes, you can buy multiple packages for multiple posts. Some sites also allow you to split the 1,000 likes into more than one post.
  • Once you make the purchase, you can execute the likes, and it should reflect on your post of choice within an hour, and sometimes within just a few minutes.

Are Bought Instagram Likes Foolproof?

No, this process isn’t foolproof, which is why the verification is required. For example, some websites will ask you for your profile username and password while others won’t. It’s also a smart idea to get in touch with the customer care of such sites or go through the FAQs to get all your queries answered before you make the purchase.

Buying Instagram Likes? Find Out What Actually HappensWhat are the Pros and Cons of Buying Instagram Likes?


  • Helps with building a strong foundation faster
  • Adds credibility to posts and the profile on the whole
  • Works with Instagram’s algorithm to make posts with more likes appear more frequently on feeds and the ‘explore’ tab
  • You can get ahead of the competition by getting a jumpstart
  • The cost of buying likes can often be much cheaper than spending on organic methods


  • Might get duped by a fake site and lose money or privacy
  • Likes might reduce or get lost over time and can be difficult to track
  • The likes won’t repeat unless you purchase them regularly, which can be expensive
  • Might show a discrepancy if one post has drastically more likes than the others
  • Likes are only numbers, and don’t convert into actual sales, but rather help with boosting visibility

Buying Instagram Likes? Find Out What Actually HappensMaking the Smart Choice

Buying likes on Instagram can be a smart choice for many new and upcoming accounts on Instagram and can catapult their content to become more visible and reach wider audiences on the network. However, as is the case with anything that isn’t organically obtained, risks are always a part of the equation. So, remember to do your research and only purchase likes (or any other Instagram service) only from a trusted and authentic site!

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Author: AllOntario Team

AllOntario.ca is an information resource for Ontario residents and a marketplace for Ontario businesses. It’s all about living and doing business in Ontario. All in one site.