Video content constitutes one of the largest parts of the whole content on the internet. According to Cisco’s recent research, a share of video content will reach 79% of the global internet traffic by the end of 2020. Various influencers, content creators, and other media persons use video editing apps in their workflow.
In this post, we’ll discuss the video editing app development process, its benefits, and pitfalls. Let’s roll.
Video app types
Today, there are numerous video editing apps on the market. Different types of apps solve different issues. Some apps help video creators to edit video on-the-go while others help operators record a top-notch video. Let’s outline the most popular types of video apps:
- Video editing apps
- Video recording apps
- Combined apps (recording/editing)
- Screen video capturing apps
- Apps for video capturing and editing
Even though these apps seem somehow similar, they are completely different in features and UI/UX design. So, to create effective software that will help your users, you have to define your idea.
Taking care of the analysis
To create engaging software that simplifies users’ lives, it’s crucial to analyze, polish your idea, and carefully research the market. Now, we’ll discuss how to find your audience and conduct competitor analysis.
Coming up with the idea
Mind that your idea must be extraordinary and offer unique opportunities to users. There’s no point in creating another copy of an ordinary video editor. App stores are loaded with such products, and you’ll gain no audience. To understand what your users need, define your competitors, test their software, and gather user feedback on their app store pages. Thus, you’ll understand what people need at the moment and have an opportunity to introduce problem-solving features first.
Find your target audience
To create a one-size-fits-all solution for all problems, you need a ton of money and a large team of developers at hand. If you’re not a large company, then it’s better to stick to a solution that can help a certain group of users.
Your target audience may be defined according to users’ activities. For example, your app helps to create a video for active users that are into sports, traveling, and other activities. Another way to find your audience is to define the video-sharing platform they use. For instance, video-editing apps for TikTok users and YouTube bloggers will have different features. If you want to create a video streaming website and supplement it with a video editing app, perform detailed research to identify the features your users need.
Here are some of the criteria that will help you define your target audience:
- Platforms of choice
- Income level
These and other criteria provide you with precise information and a better overview of your target audience. On top of that, you can conduct user surveys on different websites to find out what kind of people you should target.
Draw up a feature list
Before contacting a software development company, you need to decide on a preliminary feature list. Further on, your tech partner will adjust the list according to your needs and budget.
There are two kinds of features in the app. The first type is the MVP features. These are the most important features in the software without which it can’t handle its responsibilities. Usually, entrepreneurs build an MVP version of the product first to test their idea’s viability and gather initial feedback. Later on, the app gets advanced features.
Basically, advanced features are all the other features that aren’t on the MVP list. They extend the primary functionality of the app to improve user experience and make the software more flexible. However, advanced features usually increase overall time and project cost significantly.
Here’s the list of MVP features for a video editing app:
- Frames management (trimming, adding, and more)
- Merging various media files into one
- Adding sound layers
- Transition and color correction features
- Uploading the content to social networks
- Save / Load file
After the idea validation and positive feedback from users, you can add the following advanced features:
- Synchronization with music streaming platforms
- AI editing assistance
- Video reversing
- Additional filters
- And more
Decide on a monetization model
When building a video editing app, there are four main revenue models that you can use:
- In-app ads. This method is as simple as a brick. Your app is free, but at some point, users will see ads on their screens. For those who hate ads, you can add a subscription plan that removes ads for a month.
- Freemium. Apps distributed via the freemium model are free. However, with a free version, users get limited functionalities. To get the most out of the app, they need to pay for a subscription or make a one-time purchase.
- Subscription. Apps that use this model require users to pay for the subscription to use them. Another option is that the app may be free, but it leaves a watermark on all videos. And the only way to remove it is to buy a subscription.
- Paymium. This is the rarest monetization model. To use the app, the users should buy it in the app store. On top of that, it may include various in-app purchases.
Video editing app development pitfalls
Video editing app development is a complicated process with a set of pitfalls that create issues for developers and increase overall development time.
Rendering is one of the most common pitfalls in video editing app development. The reason is the tools offered to developers aren’t versatile. For example, FFmpeg and Transcoder are the most popular development tools for Android video editing apps. FFmpeg has a vast range of functions but pays for it with poor performance. On the other hand, Transcoder has an outstanding performance but is short of features. That’s why developers should make a hard choice.
Usually, developers use third-party solutions to implement filters in their software. However, sometimes some of the filters that users need are absent in the software, and it brings a lot of headaches to add new ones to an already existing library.
Merging media files
A feature that merges videos with photos allows users to observe the correct aspect ratio. However, developers should take pixel processing seriously. If they won’t, the picture will look odd.
Adding audio layers
Mixing audio layers with the video is also a tricky process. Scalable audio volume levels is the main concern of developers at this stage.
To sum up, video editing apps are part and parcel of influencers’ and bloggers’ lives. This software helps them create content faster and work more efficiently. However, a video editing app development is a complicated process and requires deep expertise with related software development tools. So, to create truly valuable software, you need to find an experienced software development company.
About the Author
Vitaly Kuprenko is a writer for Cleveroad. It’s a web and mobile app development company with headquarters in Ukraine. He enjoys writing about technology and digital marketing.