It’s a world of fierce competition out there when it comes to selling products, and you don’t need me to tell you how hard it is to try and stand out from the crowd. Every business dreams of being about to present their products in such a way that not only stands out from the rest of the businesses out there but also makes customers unable to say ‘no’ to buying it.
Also, remember that the fate of your online store rests in the hands of your customers, so you have to monitor some key customer-related KPIs such as secure payment.
But how do you present your products in a way that are truly irresistible to customers? What can you say or do to really touch a nerve with your customers and make them excited to invest in what you have to offer? Today, we’re going to dive in and find out just that!
The More Exclusive, the Better
Perhaps the best way to make people excited about your product is by exclusively being the only business that can offer it. After all, who’s not going to be interested in a product you can’t get anywhere else?
Sure, there may be other businesses out there offering similar products, but then you need to define what makes your business different and why your customers should choose you. Whether it’s something like free shipping, a free gift, or excellent customer service, highlight why people should choose you and what makes you, you.
Urgency is Essential
When customers feel as though there’s a limited amount of time they’ll be able to get their hands on a product, whether that’s a limited time only sale, or limited availability, they are much more likely to make a purchase.
However, this also works the other way around in terms of being able to say that you’re out of stock and people will need to wait if they want to buy it for themselves. Of course, you shouldn’t lie to your customers, but if you have limited availability and have sold out, customers seeing this will know how good your product is.
Make sure you’re offering a waiting list or email notification feature to say when the product is back in stock to increase your sales potential.
Defining Your Approach to Pre-Sold Customers
A trick of the trade that cars salesmen rarely share is the fact that when a customer comes onto the forecourt, they are already prepared to pay for a car and, in many cases, will be looking to make a purchase and drive off as soon as possible. In the point is that they are shopping, and the business knows the customer is ready to make a purchase.
Otherwise, they wouldn’t be there. These are known as ‘pre-sold’ customers.
With this information in mind, the best approach here is to appeal to the emotions of the buyers coming to your business. What are they looking for regarding your products? Do they want something quick and easy, or do they need a more detailed and careful approach?
Define this, and you’ll be able to showcase your products in a way that will resonate with them entirely.
Talk Benefits, Not Features
When you buy a new television, do you really care whether it has 40,000 pixels or 20 million? Do you really care that the audio system is a Dolby XC30435 or whatever it is? No, the chances are you really don’t care about the actual features of the television, but what you do care about is the fact that the picture is beautiful, and the sound is amazing.
When writing your product descriptions and when physically selling to your customers face-to-face, you’ll want to focus on the benefits that your product will bring into their lives, rather than the features themselves.
When a customer can look at your product and see the kind of positive impact it’s going to have in their lives; they are far more likely to connect and resonate with the product, and far more likely to invest in it.
About the Author
Mildred Delgado is a twenty-four-year-old freelancer and marketing strategist at Academicbrits.com and PhDKingdom.com. She works with marketing and sales teams to sell products in the most effective and beneficial way. Mildred presents this information in talks around the world. You can find more of her work at Assignment Help service.