The Ontario government, through the Ontario Cultural Attractions Fund, helps not-for-profit organizations cover the marketing and promotional costs of their new attraction or special event. The Ontario Cultural Attractions Fund was established in 1999 as a $20 million initiative to assist Ontario’s cultural and heritage organizations in capitalizing on the potential of exciting and innovative exhibitions and events. OCAF is open to large and small not-for-profit cultural and heritage organizations in all parts of Ontario. OCAF invests in good ideas: the Fund helps cultural and heritage organizations increase and diversify their earned revenue sources by attracting tourists and other visitors to new attractions and special events. OCAF helps reduce the financial risk of creating new ventures by providing up-front working capital in the form of partially-repayable loans. OCAF investment is directed towards the marketing and promotional costs of the new attraction or special event. Loan repayments are used to invest in future events.