Today’s real estate marketing landscape is highly competitive. That means you have to do more than add listings or send emails. On top of that, the pandemic has complicated things further. That’s why unique marketing tactics like virtual tours and video marketing are the need of the hour.
In this post, Cash for Homes Arizona talks about how you can become a strategic marketer in 2021 with these tips:
1. Observe real estate website best practices
MLS sites and applications continue to remain one of the most valuable marketing tools in real estate. It carries the potential to generate high-quality leads. But, to attract those leads, your site must observe the best SEO and marketing practices.
Below are some of the most effective SEO practices that can generate great leads:
- Make sure that your site is user-friendly, responsive, and easy to navigate across pages
- Keep the layout and design eye-catching
- Place a search bar on the website that has been IDX-optimized
- Fill up your website with high-quality videos, infographics, and professional photos
- Place appealing CTAs (call-to-action) buttons at all the right places
- Give interesting descriptions to each property listed on the site
- Give brief but comprehensive information about the neighborhood along with real estate resources for each listing
- Implement the best SEO marketing strategy to secure top rankings in SERPs
- Make sure to supply your contact information including email and contact number so it’s convenient for potential buyers to find you
- Place sign-up links for your newsletter and all the social media profiles on which you are active
2. Boost engagement with polls, contests, polls and Q&As
With social media platforms like Instagram rolling out new and interesting features every day, engagement has become easier than ever. If you want to engage your real estate clients use Q&A stickers and polls in Instagram stories. Use interesting GIFs and put out appealing questions.
The more you can engage users, the better likelihood they have of coming back to you. Also, high engagement tells IG algorithms that you offer great content. As a reward, you’ll score better organic reach. You can also run all kinds of contests, reveals, and conduct giveaways all from within the IG stories.
It’s all about mastering the art of getting and keeping users engaged so they want to keep coming back for more.
3. Invest in video marketing
2021 is going to be all about the video. Video marketing is hot right now and it’s here to stay. It makes more sense for real estate as real estate is all capturing the appeal visual; which videos do well. In 2021 you must leverage the power of video marketing using hyperlocal targeting.
Be sure to produce videos consistently capturing the neighborhoods that you represent. In videos, you can cover different aspects of living in that area such as lifestyle, entertainment, housing features, and other perks of living.
To reach the maximum number of viewers from the areas you serve, use keywords within your titles and all the YouTube and Facebook ads you run with strong CTAs. This practice will help to drive traffic towards your real estate site.
4. Be sure to run a blog actively
It’s a good practice to have an active blog that you update regularly. If you don’t already have one, it will be good to start one. A blog can help you on multiple fronts. First, it acts as a source of education for both potential and present clients.
It also makes your business come across as a credible one since people like to Google everything online. Other than that, it also creates an open dialogue with everyone who’s part of the real estate game in your area. Optimizing your blog content for all the right keywords can also help you score top rankings against local searches. This will help you attract higher organic traffic and bring more customers to the door.
5. Offer home valuation to capture leads
Offering home valuation is an excellent way to capture leads and something to think about in 2021. For this method, you will need to create a landing page that offers a free evaluation to property owners. The visitors can come on to your site and get to know the worth of their cost. It’s better if you do this free of charge.
In exchange for this small favor, you can ask for the user’s contact details. You can evaluate the property in two ways:
- Instant evaluation
- Delayed evaluation
If you want to go with instant evaluation, you will have to build a tool. For that, you will need to work with a developer so he can build the exact kind of evaluation tool you want and embed it to work seamlessly within the site.
In case of delayed evaluation, you will need to physically visit the property to perform an evaluation before giving the estimate. Check out both methods and see which one works best for you.
6. Collaborate with a real estate Influencer
Influencer marketing is the big boy on the block. The year 2021 is going to see more of it. It’s extremely effective and everyone’s doing it, including real estate agents. Influencers have millions of followers.
For a nominal fee, they can help spread the word on your behalf and get your details out to thousands and millions of their followers. You must work in collaboration with them to get the maximum juice out of your influencer marketing efforts.
7. Use more of email marketing
Remember, we’re living in corona times. During the pandemic, there’s no better way to reach people than via their inboxes. As you’re adapting to the ‘new normal’, email marketing is pretty effective in sending regular updates to attract potential leads and clients.
You can use Email marketing and newsletters to give 3D visual tours of the properties available and also inform your followers about new properties up for sale. Make sure to use email marketing and newsletters as a key marketing plan in 2021.
Bottom Line
The practice of real estate marketing is always evolving. 2021 is expected to bring a lot of changes in this arena. Make sure to stay ahead of your game with these aforementioned marketing tips this year.
