By Ryan Pell
It’s 2021, which means that it’s time for new goals and challenges for your business. It’s a perfect opportunity to invest more in strategies that will facilitate your brand’s growth, and one of these strategies is digital marketing.
In the last months of 2020, authoritative sources announced that all industries were planning to increase their digital marketing expenses in 2021. For instance, eMarketer shared that the expenses on social media advertising alone will increase by at least 21.3%.
So, you need to keep up with the pace and decide which digital marketing strategies you want to invest in if you want to improve your brand’s online presence.
However, if you haven’t figured out your strategy quite yet, we’ve got a few solutions that you can adopt to boost brand recognition and awareness in 2021.
1. Write guest posts to build quality links
Link building has been around for a while. However, brands don’t use it as often because there are other strategies, like social media and video content marketing, that are considered to bring more engagement.
Moreover, link building is also one of the riskiest strategies, even if you try doing it organically through a guest post. Google warns against such an approach, calling it a link scheme because such links often aren’t built in an organic way.
Nevertheless, building links through guest posts is still a valid strategy to build up your business’s digital marketing presence. Through this strategy, you can reach a wider audience and build authority in your industry.
Yet, there are a few stipulations you need to consider before attempting to build links with guest posts:
Partner only with authoritative websites.
Keep in mind that a backlink from a suspicious website can hurt your profile. So, always check the website’s backlink acquisition strategy. You can do it through the Ahrefs report on the historical growth of referring domains – the graph should grow gradually over time, like here:
Write guest posts for websites relevant to your niche.
If you want to receive truly high-quality backlinks, you need to submit your guest posts only to websites that relate to your brand. For instance, if you own an online foreign language school and want to submit an article with quotes on learning English, only choose websites from the educational niche and which already have similar content.
On top of the points mentioned above, try to invest as much effort in your content as you can and submit only high-quality, unique guest posts. After all, if your goal is to boost your digital marketing presence, you don’t want to publish content that would hurt your authority.
2. Turn to social data for help
If your goal is to increase your business’s digital presence, you need to take into account the data you get from your audience. For instance, it can be social data shared by your followers on social media, which provides a lot of information that can be used to boost brand awareness.
For example, by browsing Facebook Insights, you can learn information on your audience’s content preferences:
If you look closely at the image above, you can see that you can browse the data on reach and engagement for every post on your account. As a result, you can pick the ones that drove more engagement and incorporate more of them in your content strategy to boost your digital presence.
3. Give influencer marketing a try
In case your goal is not just boosting brand awareness but also expanding your reach and getting new customers, influencer marketing is probably the best option available right now.
Through influencer marketing, you can reach new audiences and advertise your product with the help of a person whom these audiences trust. And, if you’re worried whether your efforts will pay off, don’t be – influencer marketing has quite a good ROI. For every dollar spent on this strategy, brands can get back at least $6 on average.
One of the best ways to expand your business’s digital marketing presence through this strategy is to collaborate with an influencer on a limited edition of products.
For instance, Scramble, a brand that sells sports gear, created a set of fanny packs together with Julien Solomita, a popular YouTuber and Twitch streamer:
Image credit: Julien Solomita
This collaboration turned out to be quite successful, as Scramble had to restock the fanny packs two times at the request of Julien’s followers, who wanted to support their favorite influencer. It’s a perfect example of how effective influencer marketing can be for a brand’s digital presence.
However, the success of this collaboration most likely happened because Julien is a fan of this brand and often highlighted it in his stories. So, if you want to give influencer marketing a try, always look for an influencer who either already uses your product or may find it relevant for their audience.
If brand growth is one of your goals for 2021, investing more in expanding your digital marketing presence could be a great solution.
And why not, when there are so many exciting options available to you?
You can give link building a try and write guest posts to build up your business’s authority in your niche.
Also, you can improve your content strategy by doing some social listening and crawling social data provided by your followers.
And, it’s always a good idea to try out influencer marketing if you have a chance. It is a great way to improve your business’s digital marketing presence and reach new audiences.
About the Author
Ryan is a passionate writer who likes sharing his thoughts and experience with the readers. Currently, he works as a digital marketing specialist. He likes everything related to traveling and new countries.